Coaching & Strategy

Let us help you stand out online

bespoke coaching and tailored strategic adVIce

Running a small business often means wearing multiple hats and doing a little bit of everything. Your social media marketing strategy plays a crucial role in growing your business so if you’re struggling to dedicate the time to it or don’t know where to start, let us step in to help you make sense of the online world and understand how to make your business stand out.

From one-to-one coaching and mentoring sessions to in-depth strategic analysis of your current social media and content marketing plans, Aster & Fern are here to help, advise and ultimately to create an effective action plan that works for you and your business going forward.

Aster & Fern also offer the following introductory courses:

introduction to social media

Two hours - £99

During this two hour one-to-one session, we will:

  • Look at how social media can benefit your business

  • Define your audience and understand where they hang out online

  • Discuss your Facebook, Instagram, Pinterest and Twitter strategy going forward

  • Talk about the importance of consistent branding and an authentic online voice

creating strategic content

two hours - £99

During this two hour one-to-one session, we will:

  • Identify the areas of your business that best tell your story to your online consumers

  • Understand the tone of voice and type of content your audience responds to

  • Look at the impact of creative storytelling

  • Discuss the importance of seasonal content and creative marketing campaigns

blogging for business

three hours - £145

During this three hour one-to-one session, we will:

  • Discuss the benefits of blogging as part of your wider marketing strategy

  • Look at different blogging platforms and what constitutes good design

  • Identify content pillars for future blog posts

  • Learn how to reach your audience with your posts

  • Understand the basics of SEO and Google Analytics

Facebook for business

two hours - £99

During this two hour one-to-one session, we will:

  • Set up and understand the functionality of your business page

  • Analyse your audience and understand the type of content they respond to

  • Look at Facebook Insights and what you can learn from them

  • Understand paid reach and the impact of boosting posts

instagram for business

two hours - £99

During this two hour one-to-one session, we will:

  • Set up your business account and write your bio

  • Define your instagram style

  • Discuss hints and tips for taking eye-catching images

  • Look at editing and scheduling apps

  • Understand which hashtags to use and when

  • Talk about the importance of engagement

pinterest for business

two hours - £99

During this two hour one-to-one session, we will:

  • Set up your business account and update your profile

  • Claim your website and apply for rich pins

  • Create your high-level and niche business-related boards

  • Create your first pin

  • Understand keywords and hashtags

  • Look at Pinterest versus Google Analytics

 

schedule a free consultation